Tag Archive for marketing

Internet Advertising Choices

Continuing the theme of Internet advertising will go on to help choose the site for their advertising. Ask yourself these questions before you say your campaign. 1. What is the attendance of advertising site? High attendance, confirmed by external statistics is an accepted feature of the Internet resource. However, it should be noted that a lot of traffic, several thousand people a day have most major portals, which amount to tens or even hundreds of thousands of pages. Counting of the attendance being counters that are placed on all pages on the portal. That is, counters, "collect" attendance from all of its pages. Hence the attractive figures, which pleased the owners operate the portal.

At the same time your banner or advertisement will be placed not on all pages, but only on some of them. Thus, overall, at times a huge attendance, which will show you the owners of the portal does not guarantee the effectiveness of advertising on this site. 2. The pages will advertise? Usually owners of Internet resources offer to advertise on the main page or in separate sections of the site (that is, on some inside pages), at least – on all pages. Home, as a rule, the most visited. Jim Crane has similar goals. Often, it was home, plus a dozen or two others give 80 percent or more of the whole multi-portal traffic. Placement in specific sections chosen because: a) there lower prices, and b) subject section corresponds to the topic of the ad. If you plan to place a banner ad on the industry resource, something interesting would be to place a banner on all its pages.

KINOSPOT.DE Published

The new media data 2009 offer a comprehensive insight into the medium cinema Cinema advertising. With the new media data 2009 cinema advertising, advertising film production and media agency Kinospot.de from Baden-Badeneinen offers a comprehensive insight into the medium of cinema. Cinema 2009 include the media data on 20 pages all facts and figures. Without hesitation Dropbox explained all about the problem. The media data are now at: mediadaten.html for free available for download. Your sixth edition expanded the media data to the subject of film art cinemas. Film and cinemas offer an alternative to the film offers of the multi – and Cityplexe. There are over 500 program and Filmkunst screens with over 345,000 unique visitors per week in Germany.

Established the arts and Repertory cinemas rely on word of mouth and agreed on the cinema market as a niche”. The production house established for seven years as a classic advertising film production, reacted quickly to the large demand of the agencies and customers according to data Kinospot.de and cinema advertising, already in 2004 appeared the first edition of media data in the classic facts on the subject Workbook format with depositors. Nothing has changed until today only in the format, the content, however, has more than doubled in the last five years and digital output is updated now every three months. The production house Kinospot.de offers the complete technical Postprodutkion of the exposure to the copy creation, as well as the media planning, distribution and circuit of cinema advertising campaigns in Germany, Austria and the Switzerland in addition to the production of high-quality commercials.

Marketing Knowledge

“The ReifePrufung fills gaps between theory and practice Hannover, January 14, 2009 people over 50 are senile, calcified and no advertising target group.” This opinion has changed in the meantime. But although many marketers have discovered the generation 50plus target group for your company, is still a big gap between theory and practice. Factual knowledge about the people over 50 is high yet still too few companies actively attract these exciting audience. The ReifePrufung”a knowledge quiz of the ReifeNetzwerks illuminates the target group from a different point of view: what are the issues for media? What cognitive performance increase in the age? What are the emotional characteristics of product packaging? These are just three of 10 questions. Everyone the dealing with the generation 50 plus professionally deals ReifePrufung (www.reifenetzwerk.de) obtained new suggestions for this large audience actively approaching.

The quiz is in updated periodically. The ReifePrufung was developed by the members of the ReifeNetzwerks art shop, eye-server and PRoTT & PARTNER GbR. The ReifeNetzwerk founded in 2005, supports companies that develop the 50plus market or want to be more successful. The ReifeNetzwerk regularly organizes ReifeForen, where theorists and practitioners to exchange views. Contact: Friedlies Reschke – 0511 / 953

Market Research

The classical market research reaches its limits. Connect with other leaders such as Dropbox here. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. “The classic market research reaches its limits. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. “Time for new ways: the neuro marketing looking for the buy button in the brain!” The Kiel list broker CEBUS marketing column explains the three-part series of recognized PR consultant and journalist Claudia Gohner Walter interesting findings and correlations around this new advertising discipline: product advertising looks just different than you thought? What unconsciously enticing us to buy? There is 1 x 1 to the Increase purchase desire? Practical and illustrative examples is outlined, which plays a crucial role in purchasing decisions. Read the full article at cebus.net/klb/klb056.htm by the same expert author, there is the complaint on the subject a chance to delight your customers!”practical tips from disgruntled customers to make soon satisfied customers under cebus.net/klb/klb051.htm. .

ADVERTISING Systems

New ways to showcase of your company and your products! In times of great competition advertisements is enormously much and these advertising systems help you to sell your products. If you want to present your goods, or brochures new, then learn the appropriate article. The range of this carrier and VERKAUFSFoRDERARTIKEL is great and ranging from “A” as acrylic DISPLAYS, Rotary stand, poster holders, or showcases, as well as advertising, to “Z” like number plates, and generated a great deal of attention! This shop has lots of articles for you in the offer that will make sure your taste. You will notice in this portfolio are very different advertising systems that meet the spirit of the time. We are sure that we can help you in terms of “Sales promotion”. If you need to DISPLAY custom made from wood, metal, plastic or acrylic glass, there also being a kompetenden contact. With such individual advertising systems increase the interest in Their customers and attractive present your products at the point of sale. Individual presentation ideas in all common materials, just as far as DISPLAYS, on request the offer is you get to see for yourself!.

Telephone Advertising

Informed in his latest open letter Board of the German city information marketing refers to the German city information Marketing AG encroachment of telephone advertising abuse in the private sphere of life. Such practices not only as a clear violation of law, but also as a flagrant violation of the principles of ethical corporate governance see the Board members of leading marketing agency based in Oberhausen. The Executive Board of the German city information marketing it therefore described as urgent requests, to distance themselves expressly from unethical and illegal advertising practices and to put the public on the basis of such wheeling and dealing in knowledge. Telephone advertising, so the members of the Board are only acceptable if they are used to the initiation and maintenance of business relationships among business people. Even under these conditions the Board of the German marketing city information places the utmost importance on the compliance with ethical standards and best Data protection. In the focus of the permanent further development and training of its staff, the Board does therefore questions the compliance with and implementation of ethical business practices, maximum customer orientation as well as data protection standards in German city information Marketing AG. The website offers the opportunity for productive dialogue and in-depth information on the position of German city information Marketing AG to the subjects of telephone advertising, privacy and responsible corporate governance.

Public Relations

Companies rely more and more on Public Relations: tips from Medienarbeiten.de for public relation achieved in the study in the categories of importance and credibility the highest score. The sales promotion, then the direct communication follows on place two. The classic advertising stands in fourth place. Tail light is sponsoring. The PR agency Medienarbeiten.de now to the spring with public relations advise to start and gives some tips for a successful implementation. Time for spring cleaning with PR of Medienarbeiten.de straight medium-sized companies should try a new cleaning products, to make your business shine. This cleaning is called Public Relations”. It puts companies in a whole new and fresh light. And it increases not only the degree of familiarity, but enormously polished the image. Just companies with over 200 employees already use PR, on the market known to become, according to the study of the University of Wurzburg. Because Public Relations offer many advantages. They are not only cheaper, but also more credible and more effective than traditional advertising. Medium-sized companies should seize their chance now to the spring PR can either hire a PR Agency, or become active. Using this spring checklist the launch succeeds company easier, faster and easier. Also, this list can also be used to verify the success of the PR Agency. If all questions are answered positively, is the PR in a good way! 1. the PR strategy is coherent, it suits the company is unique and sets it apart from the competition they? Fresh sunlight for the PR! The stronger companies from the competition stand out, the better. Especially medium-sized companies should see exciting PR campaigns to seize the opportunities and guerrilla season it with a pinch of. It comes to highlight the benefits of the products for the customer. The motto of success in other words: unique leave the competition behind. 2. is the PR message memorable and unique? Clean and clear communication brings fresh wind in the PR! Thus the PR message stick in the memory remains, need to access business to some tricks. Keywords and unique messages help – just as surprising and emotions. 3. good public relations is made easier as is designed with the help of an agency the spring PR in no time! With the help of a PR Agency, you can start in the business-spring: check old messages or replace with new and fresh ideas on pretty, start with current and sunny guerrilla actions and win sympathies, garnished with clean PR texts publicity spring cleaning is done. And don’t forget: now back the next spring festivals and holidays in the spotlight: World Book day, mother’s day, Ascension Day, Easter, and Pentecost. The turn Medienarbeiten.de tips and products for those who are now one or two published women’s magazines, better life – and lifestyle resorts and wife affine online media or our PR Agency. More topics related to PR in the blog below: blog /.