Tag Archive for advertising & pr

Promotional Products

There are already enough promotional items that fail their effect. Determination of the target group and Werbeaussagentransport stand in the foreground. Why does it to identify many companies so appropriate promotional items for your company? We by O.K. sales representative e. k. have us mission made it to recommend industry-specific advertising.

Learn what criteria play a role and how easily the advertising article acceptance by the donee is promoted. 1 Who aims to target group analysis? Almost 90% of all promotional items are suitable for unsisex (for both sexes). It is thus not spoilt for choice between man and woman as the first target group definition here. Further target groups are necessarily in a promotional article range analysis: babies/toddlers children/teenagers adults until 35 years adults over 35 years seniors groups public service architects academic press made them this classification within the company through to hold a balanced Werbeartikelsotiment. Talks with Vertrieblern are helpful or Consultants who can make statements specific to customer groups. 2Nd what is important in terms of specifications, standards and materials company specifications? The adjustment of the promotional item to own corporate design or corporate identity is very important.

Here, the promotional message or logo which is applied plays an important role in connection with the selected advertising article. What functions, properties or abilities has the promotional items? Parallel to the alignment of the business can be very helpful. For example automotive industry – car key chain. The question is after the right material thought. The appearance of the name is more ecologically oriented or put value on stability? Decisions about the subliminal message by means of materials may be undervalued in any case. 3. Applications fair, shipping, mailing and temporary factors about success and failure of the distribution of promotional items, there are truly many stories. Conversionrate, return rates, feedback and leads – if you know those terms, then they also know how hard it can be to bring the following percentages in accordance with the costs of their campaign. A critical quality factor is their target group analysis (point 1). Following factors help them when planning the advertising article distribution: mailing (weight + cost note) fair (fair Moto + date + cost note) individual shipping (turnover thresholds + remarketing + loyalty action) seasons (winter: outdoor, spring: car + cleaner + bicycle, summer: caps + shirts + Beach articles, autumn: screens + jackets + LED lights) holidays (such as gift baskets for Christmas) 4. promotional costs what a promotional items may cost? Always one of the main criteria – the question of the price. It is important to decide what the promotional campaign will be equipped in advance. Certainly, a fair distribution of 2500 promotional items will not happen with a high-quality promotional products (intended as customer present). Also a regular customer action geared to Christmas is less with created an 11 cent plastic pen as a gift. These two examples show the classic missing target group analysis and corporate alignment in relation to the selected giveaway. We by OK Handelsvertretung e. k. try as far as possible the best cost-benefit to find factor. In line with target groups and planned campaigns, we find the right advertising to its customers permanently in memory remain. Tip: regular customers remain customers when they are confronted with higher quality business gifts. You often win new customers by scattering article.

Telephone Advertising

Informed in his latest open letter Board of the German city information marketing refers to the German city information Marketing AG encroachment of telephone advertising abuse in the private sphere of life. Such practices not only as a clear violation of law, but also as a flagrant violation of the principles of ethical corporate governance see the Board members of leading marketing agency based in Oberhausen. The Executive Board of the German city information marketing it therefore described as urgent requests, to distance themselves expressly from unethical and illegal advertising practices and to put the public on the basis of such wheeling and dealing in knowledge. Telephone advertising, so the members of the Board are only acceptable if they are used to the initiation and maintenance of business relationships among business people. Even under these conditions the Board of the German marketing city information places the utmost importance on the compliance with ethical standards and best Data protection. In the focus of the permanent further development and training of its staff, the Board does therefore questions the compliance with and implementation of ethical business practices, maximum customer orientation as well as data protection standards in German city information Marketing AG. The website offers the opportunity for productive dialogue and in-depth information on the position of German city information Marketing AG to the subjects of telephone advertising, privacy and responsible corporate governance.

Public Relations

Companies rely more and more on Public Relations: tips from Medienarbeiten.de for public relation achieved in the study in the categories of importance and credibility the highest score. The sales promotion, then the direct communication follows on place two. The classic advertising stands in fourth place. Tail light is sponsoring. The PR agency Medienarbeiten.de now to the spring with public relations advise to start and gives some tips for a successful implementation. Time for spring cleaning with PR of Medienarbeiten.de straight medium-sized companies should try a new cleaning products, to make your business shine. This cleaning is called Public Relations”. It puts companies in a whole new and fresh light. And it increases not only the degree of familiarity, but enormously polished the image. Just companies with over 200 employees already use PR, on the market known to become, according to the study of the University of Wurzburg. Because Public Relations offer many advantages. They are not only cheaper, but also more credible and more effective than traditional advertising. Medium-sized companies should seize their chance now to the spring PR can either hire a PR Agency, or become active. Using this spring checklist the launch succeeds company easier, faster and easier. Also, this list can also be used to verify the success of the PR Agency. If all questions are answered positively, is the PR in a good way! 1. the PR strategy is coherent, it suits the company is unique and sets it apart from the competition they? Fresh sunlight for the PR! The stronger companies from the competition stand out, the better. Especially medium-sized companies should see exciting PR campaigns to seize the opportunities and guerrilla season it with a pinch of. It comes to highlight the benefits of the products for the customer. The motto of success in other words: unique leave the competition behind. 2. is the PR message memorable and unique? Clean and clear communication brings fresh wind in the PR! Thus the PR message stick in the memory remains, need to access business to some tricks. Keywords and unique messages help – just as surprising and emotions. 3. good public relations is made easier as is designed with the help of an agency the spring PR in no time! With the help of a PR Agency, you can start in the business-spring: check old messages or replace with new and fresh ideas on pretty, start with current and sunny guerrilla actions and win sympathies, garnished with clean PR texts publicity spring cleaning is done. And don’t forget: now back the next spring festivals and holidays in the spotlight: World Book day, mother’s day, Ascension Day, Easter, and Pentecost. The turn Medienarbeiten.de tips and products for those who are now one or two published women’s magazines, better life – and lifestyle resorts and wife affine online media or our PR Agency. More topics related to PR in the blog below: blog /.