“The ReifePrufung fills gaps between theory and practice Hannover, January 14, 2009 people over 50 are senile, calcified and no advertising target group.” This opinion has changed in the meantime. But although many marketers have discovered the generation 50plus target group for your company, is still a big gap between theory and practice. Factual knowledge about the people over 50 is high yet still too few companies actively attract these exciting audience. The ReifePrufung”a knowledge quiz of the ReifeNetzwerks illuminates the target group from a different point of view: what are the issues for media? What cognitive performance increase in the age? What are the emotional characteristics of product packaging? These are just three of 10 questions. Everyone the dealing with the generation 50 plus professionally deals ReifePrufung (www.reifenetzwerk.de) obtained new suggestions for this large audience actively approaching.
The quiz is in updated periodically. The ReifePrufung was developed by the members of the ReifeNetzwerks art shop, eye-server and PRoTT & PARTNER GbR. The ReifeNetzwerk founded in 2005, supports companies that develop the 50plus market or want to be more successful. The ReifeNetzwerk regularly organizes ReifeForen, where theorists and practitioners to exchange views. Contact: Friedlies Reschke – 0511 / 953
The classical market research reaches its limits. Connect with other leaders such as Dropbox here. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. “The classic market research reaches its limits. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. “Time for new ways: the neuro marketing looking for the buy button in the brain!” The Kiel list broker CEBUS marketing column explains the three-part series of recognized PR consultant and journalist Claudia Gohner Walter interesting findings and correlations around this new advertising discipline: product advertising looks just different than you thought? What unconsciously enticing us to buy? There is 1 x 1 to the Increase purchase desire? Practical and illustrative examples is outlined, which plays a crucial role in purchasing decisions. Read the full article at cebus.net/klb/klb056.htm by the same expert author, there is the complaint on the subject a chance to delight your customers!”practical tips from disgruntled customers to make soon satisfied customers under cebus.net/klb/klb051.htm. .
New ways to showcase of your company and your products! In times of great competition advertisements is enormously much and these advertising systems help you to sell your products. If you want to present your goods, or brochures new, then learn the appropriate article. The range of this carrier and VERKAUFSFoRDERARTIKEL is great and ranging from “A” as acrylic DISPLAYS, Rotary stand, poster holders, or showcases, as well as advertising, to “Z” like number plates, and generated a great deal of attention! This shop has lots of articles for you in the offer that will make sure your taste. You will notice in this portfolio are very different advertising systems that meet the spirit of the time. We are sure that we can help you in terms of “Sales promotion”. If you need to DISPLAY custom made from wood, metal, plastic or acrylic glass, there also being a kompetenden contact. With such individual advertising systems increase the interest in Their customers and attractive present your products at the point of sale. Individual presentation ideas in all common materials, just as far as DISPLAYS, on request the offer is you get to see for yourself!.
There are already enough promotional items that fail their effect. Determination of the target group and Werbeaussagentransport stand in the foreground. Why does it to identify many companies so appropriate promotional items for your company? We by O.K. sales representative e. k. have us mission made it to recommend industry-specific advertising.
Learn what criteria play a role and how easily the advertising article acceptance by the donee is promoted. 1 Who aims to target group analysis? Almost 90% of all promotional items are suitable for unsisex (for both sexes). It is thus not spoilt for choice between man and woman as the first target group definition here. Further target groups are necessarily in a promotional article range analysis: babies/toddlers children/teenagers adults until 35 years adults over 35 years seniors groups public service architects academic press made them this classification within the company through to hold a balanced Werbeartikelsotiment. Talks with Vertrieblern are helpful or Consultants who can make statements specific to customer groups. 2Nd what is important in terms of specifications, standards and materials company specifications? The adjustment of the promotional item to own corporate design or corporate identity is very important.
Here, the promotional message or logo which is applied plays an important role in connection with the selected advertising article. What functions, properties or abilities has the promotional items? Parallel to the alignment of the business can be very helpful. For example automotive industry – car key chain. The question is after the right material thought. The appearance of the name is more ecologically oriented or put value on stability? Decisions about the subliminal message by means of materials may be undervalued in any case. 3. Applications fair, shipping, mailing and temporary factors about success and failure of the distribution of promotional items, there are truly many stories. Conversionrate, return rates, feedback and leads – if you know those terms, then they also know how hard it can be to bring the following percentages in accordance with the costs of their campaign. A critical quality factor is their target group analysis (point 1). Following factors help them when planning the advertising article distribution: mailing (weight + cost note) fair (fair Moto + date + cost note) individual shipping (turnover thresholds + remarketing + loyalty action) seasons (winter: outdoor, spring: car + cleaner + bicycle, summer: caps + shirts + Beach articles, autumn: screens + jackets + LED lights) holidays (such as gift baskets for Christmas) 4. promotional costs what a promotional items may cost? Always one of the main criteria – the question of the price. It is important to decide what the promotional campaign will be equipped in advance. Certainly, a fair distribution of 2500 promotional items will not happen with a high-quality promotional products (intended as customer present). Also a regular customer action geared to Christmas is less with created an 11 cent plastic pen as a gift. These two examples show the classic missing target group analysis and corporate alignment in relation to the selected giveaway. We by OK Handelsvertretung e. k. try as far as possible the best cost-benefit to find factor. In line with target groups and planned campaigns, we find the right advertising to its customers permanently in memory remain. Tip: regular customers remain customers when they are confronted with higher quality business gifts. You often win new customers by scattering article.
Informed in his latest open letter Board of the German city information marketing refers to the German city information Marketing AG encroachment of telephone advertising abuse in the private sphere of life. Such practices not only as a clear violation of law, but also as a flagrant violation of the principles of ethical corporate governance see the Board members of leading marketing agency based in Oberhausen. The Executive Board of the German city information marketing it therefore described as urgent requests, to distance themselves expressly from unethical and illegal advertising practices and to put the public on the basis of such wheeling and dealing in knowledge. Telephone advertising, so the members of the Board are only acceptable if they are used to the initiation and maintenance of business relationships among business people. Even under these conditions the Board of the German marketing city information places the utmost importance on the compliance with ethical standards and best Data protection. In the focus of the permanent further development and training of its staff, the Board does therefore questions the compliance with and implementation of ethical business practices, maximum customer orientation as well as data protection standards in German city information Marketing AG. The website offers the opportunity for productive dialogue and in-depth information on the position of German city information Marketing AG to the subjects of telephone advertising, privacy and responsible corporate governance.
Companies rely more and more on Public Relations: tips from Medienarbeiten.de for public relation achieved in the study in the categories of importance and credibility the highest score. The sales promotion, then the direct communication follows on place two. The classic advertising stands in fourth place. Tail light is sponsoring. The PR agency Medienarbeiten.de now to the spring with public relations advise to start and gives some tips for a successful implementation. Time for spring cleaning with PR of Medienarbeiten.de straight medium-sized companies should try a new cleaning products, to make your business shine. This cleaning is called Public Relations”. It puts companies in a whole new and fresh light. And it increases not only the degree of familiarity, but enormously polished the image. Just companies with over 200 employees already use PR, on the market known to become, according to the study of the University of Wurzburg. Because Public Relations offer many advantages. They are not only cheaper, but also more credible and more effective than traditional advertising. Medium-sized companies should seize their chance now to the spring PR can either hire a PR Agency, or become active. Using this spring checklist the launch succeeds company easier, faster and easier. Also, this list can also be used to verify the success of the PR Agency. If all questions are answered positively, is the PR in a good way! 1. the PR strategy is coherent, it suits the company is unique and sets it apart from the competition they? Fresh sunlight for the PR! The stronger companies from the competition stand out, the better. Especially medium-sized companies should see exciting PR campaigns to seize the opportunities and guerrilla season it with a pinch of. It comes to highlight the benefits of the products for the customer. The motto of success in other words: unique leave the competition behind. 2. is the PR message memorable and unique? Clean and clear communication brings fresh wind in the PR! Thus the PR message stick in the memory remains, need to access business to some tricks. Keywords and unique messages help – just as surprising and emotions. 3. good public relations is made easier as is designed with the help of an agency the spring PR in no time! With the help of a PR Agency, you can start in the business-spring: check old messages or replace with new and fresh ideas on pretty, start with current and sunny guerrilla actions and win sympathies, garnished with clean PR texts publicity spring cleaning is done. And don’t forget: now back the next spring festivals and holidays in the spotlight: World Book day, mother’s day, Ascension Day, Easter, and Pentecost. The turn Medienarbeiten.de tips and products for those who are now one or two published women’s magazines, better life – and lifestyle resorts and wife affine online media or our PR Agency. More topics related to PR in the blog below: blog /.